It is a fairly known and accepted fact that the number of freelancers and writers continues to rise exponentially. In this situation, it is crucial to stand out from the crowd and to demonstrate your expertise in every word that you dish out. Your writing should be stellar in all respect, and one way to … Continue reading "Are you using research to stand out and earn better-paying writing assignments?"

The transition from being a journalist to a content marketer is anything, but easy. In the previous post I discussed how you use the same skill sets for both but the two professions demand a totally different mindset. To begin with, the switch from journalism to content marketing is usually under duress. As the opportunity … Continue reading "LOVE-HATE RELATIONSHIP BETWEEN JOURNALISTS AND CONTENT MARKETING"

I have been a journalist all my life and have written for some of the biggest media houses and online publishers in India and abroad. In the past few years, I have been increasingly involved into non-journalistic or content marketing work. This made me realize how the journalistic skills that I acquired over the years … Continue reading "JOURNALISTIC SKILLS CAN POWER YOUR CONTENT MARKETING CAREER"

After working for over a decade with the country’s best media brands, it was a tough call to start freelancing. Not just the thought of losing regular income but also the perks of working for the biggest media house made me mull over my decision for days and weeks. Finally, the idea to break free … Continue reading "THREE YEARS OF FREELANCING, ALL THAT I LEARNT AND UNLEARNT"

Years ago, my professor in journalism school had told us about the crucial role that a knowledgeable and helpful senior can play in molding a reporterís life. According to him, this mentor is generally either a senior reporter or a senior person in the reporter’s beat who directly or indirectly helps him in understanding the … Continue reading "YOU NEED THESE MESSIAHS IN YOUR FREELANCING LIFE"