Learnings From `The Truth About Harry Quebert Affair’

In recent times I thoroughly enjoyed reading Joel Dicker’s The Truth About Harry Quebert Affair. It is incredibly gripping and simply unputdownable. The book has also been made into a web series. 

While it is a thriller, it is also a book about writing. It is also a lesson in how to write. Each of the 31 chapters is preceded by a dialogue about the art of writing between the two main characters in the novel. 

In this post, I bring the best quotes from the book:

31. “The first chapter, Marcus, is essential. If the readers don’t like it, they won’t read the rest of your book. How do you plan to begin yours?”

30. “Your second chapter is very important, Marcus. It has to be incisive, hard-hitting. …Yeah, like boxing. You’re right-handed, but when you’re in the guard position it’s your left hand that hits first. a good, hard jab stuns your opponent, and you follow it with a powerful cross from your right to knock him out. That’s what your second chapter has to be: a right-handed punch to the reader’s jaw.”

29: …Writing books is no small feat. Everyone knows how to write, but not everyone is a writer. Nobody knows he’s a writer. It’s other people who tell you.

28: “The importance of knowing how to fall…Life is a long drop done. The most important thing is knowing how to fall.”

27: “…I have doubts about what I am writing. I don’t know if it’s any good. ..Anytime you have doubts about what you’re doing, go outside and run. Run until you cannot run anymore.

26: “The reason writers are such fragile beings, Marcus, is that they suffer from two sorts of emotional pain, which is twice as much as the normal human being: the heartache of love and the heartache of books. Writing a book is like loving someone. It can be very painful.”

25: “How does one become a writer, Marcus? By never giving up.

24: “Boxing and writing are very similar. You get in the guard position, you decide to throw yourself into battle, you lift your fists, and you hurl yourself at your opponent. A book is more or less the same. A book is a battle.”

23: “Only write fiction. Anything else will just bring you trouble.”

22: “The writer’s disease isn’t an inability to write anymore: it’s being incapable of stopping.”

21: “…..what is the only way to know how much you love someone? By losing them.”

20: Victory is within you. All you need is to want to let it out.

19: “Writers who spend all night writing, addicted to caffeine and smoking hand-rolled cigarettes, are a myth, Marcus You have to be disciplined…There are exercises to be repeated, at certain times of day. You have to be persistent, you have to maintain certain rhythm, and your life has to be perfectly ordered.”

The same chapter also mentions deadline: “It means your brain, which is capricious by nature should produce something within a period of time decided by someone else. Your editor is both your wife and your boss. Without him or her you are nothing, but you can’t help hating. You have to make your deadlines.”

18: “…the proudest and most admirable are those who manage to build love. Because there is no greater or more difficult undertaking.”

17: When you have an idea, rather than immediately turning it out into one of your unreadable stories and publishing it on the first page of your magazine. You should not let it out. You should nurture it inside you to allow it to ripen until you feel it’s the right moment.”

16: “Harry, how long does it take to write a book?” “That depends.” “On what?” “On everything.”

15: The meaning of the word is more important than the word itself…

14: Life is a rip-off…

13: “…you must keep control of the situation at all times. It is disastrous to lose control of your own book.”

12: Learn to love your failures,Marcus, because your failures that will make you who you are. It is your failures that will give meaning to your victories.

11: “You should box like you write and write like you box. You should give everything you have because each match, like each book, might be your last.”

10: “Writing means being able to feel things more strongly than other people do and communicate those feelings. Writing means allowing your readers to see things they sometimes can’t see… if every writer had to limit his writing to his own experiences, literature would be impoverished and would lose all its meaning. We’re allowed to write about anything that affects us.”

9: Don’t write in order to be read; write in order to be heard.

8: “Who dares, wins….Whenever you are faced with a difficult choice. Who dares, wins.”

7: Not a lesson about writing but about life in general: “Cherish love, Marcus. Make it your greatest conquest, your sole ambition.

6: When words lose their power you have to throw a few punches.

5: “A new book, Marcus, is the start of a new life. It’s also an act of great generosity: You are offering, to whoever wishes to discover it, a part of yourself. Some will love it, some will hate it. Some will worship you, others will despise you. Some will be jealous, other will be curious. But you’re not writing it for them. You’re writing it for all those who, in their daily lives, will enjoy a sweet moment because of Marcus Goldman. You may say that doesn’t sound like much, but it’s actually quiet something. Some writers want to change the world. But who can really change the world?”

4: “When you get to the end of your book, Marcus, give your reader a last minute twist….you have to hold a few trump cards for the final part of the game.”

3: “Your life will be punctuated by a succession of major events. Mention them in your books, Marcus. Because if the books turn out to be bad, they will at least have the merit of recording a few pages of history.”

2: “Never let fear or fatigue stop you. On the contrary you should use them to help you keep going.

1: “The last chapter of a book, Marcus, should always be the best.”

For me, number 2, 12, 19, 20, 24 and 25 are most relevant. I find them inspiring and would like to go back to them again and again.

Use Indian Jugaad to Advance your freelancing career

The Indian concept of Jugaad is exceptionally relevant to freelancing and gig economy, especially so in severe circumstances like the ongoing COVID-19 pandemic. All the indications are that it will lead to a massive recession or even economic depression. Freelancers anyway operate with a lot of uncertainty, and this has further added to the pressure and general anxiety and nervousness, not to speak of added competition with more people losing their job and joining the gig economy by default.

So, what is Jugaad? It is a colloquial Hindi word, which means coming up with creative solutions for your problem. Essentially, it means thinking on your feet, being resourceful and flexible, and thinking out of the box.

I believe Jugaad comes naturally to people from emerging markets because usually, we lack resources and have to use our ingenuity to survive and thrive. But the principles of Jugaad can be easily adapted by anyone to take your business to the next level. More importantly, these principles are especially relevant in a harsh economic environment.

So, here we go:

Evolve As Per Changing Market 

This is true for almost everybody but more so for freelancers. You grow only if you continuously add to your skill sets and learnings to remain relevant in the ever-changing market situation.

When I left my job about five years back, I had planned to focus only on freelancing as a journalist. But soon, I realized that I have the skillsets for producing compelling and impactful marketing content, which was more lucrative. So, I changed my plans quickly and decided to aggressively use my skills for content marketing to further my growth. It eventually led to the formation of my content agency, Deepworkz Media Services.

Whether you are a beginner or an experienced freelancer, you will need to evolve and be flexible in your approach. A significant impact for me in the post-COVID-19 scenario was the loss of one of my major clients. The company changed its marketing strategy and no longer required my services extensively. It was a bummer. After some thought, I realized that several firms might adjust their marketing plan, so now I am using this time to add to my skills to be better placed to deal with these changes. 

Use Adverse Market Conditions To Your Benefit 

This is the key to the whole concept of Jugaad. Essentially, it means thriving in an adverse situation by using the existing resources to their maximum advantage. You need to be creative in finding solutions during unfavorable economic environment or market conditions. Essentially, it means being flexible in your approach and thinking on your feet. Even though I am based in India, I provided PR services to a client in Africa. It still amazes me that I was able to deliver for more than a year, even when I have never set foot on the continent. I was clearly out of my comfort zone (geographically!!), but I managed to find a workable solution. 

So, think of all the possible ways before you say no to an opportunity. A vague acquaintance might be in a position to help you; use LinkedIn to get an introduction to the right person, or you can collaborate with other freelancers to deliver a big project which seems out of your league right now. The point is to think of all options and believe you me, what sometimes looks highly unlikely in theory might help you deliver.

Go For Low Hanging Fruits 

The whole idea behind Jugaad is how to maximize the available opportunities. In a tough economy, it means to go for low hanging fruits, so give yourself some easy wins to gain confidence and also momentum. 

Can you refurbish your blog content to publish an e-book on Amazon to create a passive income stream? Or why not ask for a referral from a client who loves your work? Or better still, contact the clients you are no longer in touch with and ask them if they need your services? 

If you think hard, there are always publications/ businesses that are easier to break in to. Go for them initially before you up your game. 

Practice Business Frugality 

Being Jugaado (person who practices Jugaad) means being highly resourceful. For us, that translates to using minimum resources to deliver maximum value. Try to add to the value you are offering to clients without bringing down your rates. For instance, offer to write social media posts in addition to the article, and so on. During tough times you need to increase your margins and profitability. Think of ways and means in which you can bring down your expenses. May  

In the end, using Jugaad calls for a certain level of bravery not just in your thought process but also in execution. You cannot really go for your creative solution until you completely believe in it. 

It is also important to remember that there is nothing wrong with just surviving during adverse circumstances and market conditions. Don’t beat yourself up if your growth plans do not work out in these unprecedented times.  

Why You Must Continue To Pitch During A Global Crisis

With the constant news of lockdown and an ever-increasing number of coronavirus cases, anxiety is inevitable. The stories of economic downturn, recession or depression can be overwhelming and daunting.

Typically, freelancers are the first casualty of an adverse economic environment. So, it is not surprising that freelancers are reporting that projects have been put on hold or have been terminated altogether. There has also been news of a few publications laying off people. Companies have reduced their marketing budgets and are rethinking their messaging, strategy, and future plans.

There is no one size fits all solution in such a situation, and I guess all of us would be struggling to devise a strategy that works for our unique circumstances. The other day I saw a message on Twitter from a freelancer who was questioning whether it made any sense to pitch during such an uncertain time. This really made me think.

I think it is imperative to continue to pitch during this time. You might need to rethink your strategies and maybe even gain new skills to survive and thrive in the new world, but without a doubt, this is not the time to stop pitching.

I am quite anxious and unsure about the future, and I have already lost one of my long-term clients, but somehow it is pushing me to explore more, to do things that I was scared to do earlier or kept putting them off for no reason. Last week, I finally initiated the Search Engine Optimization for my website, I have almost finished the first draft of my non-fiction ebook, which I hope to put it on Amazon by the end of this month. These things have been on my to-do list for at least six-to-seven months now.

More than ever, it is crucial to continue to keep pitch and here are some ways which I think will help us in pitching and marketing our services better in these unprecedented and paralleled event in the history of humanity:

Maintain Consistency

A few bad days, when nothing much gets done, are inevitable during this crisis, but try to be as consistent with your marketing as possible. I have been sending at least three-to-four letter of introduction at least four times a week. I used to do it anyway, but now it is more consistent and more intense.

See it as an opportunity

This brings me to the second reason, Surprisingly, the response to the letter of introductions is much better now than it used to be. It is easy to see why. People are holed up in their homes and are using social media apps more than ever for both personal and professional reasons.

There is another factor at play here, which I realized thanks to incessant negotiations that happened after sending the LoIs. The world is moving towards remote working, and a lot more firms will be working with freelancers in the post-COVID-19 world. The clients instinctively realize that this is the time to strike a deal because freelancers are slightly desperate to get more business because of underlying uncertainty.

The point is that there are opportunities out there. Try to explore and think of the best possible ways to grab them.

Realign your skillsets

Some of us would be more impacted than others. Those of us who worked with travel, hospitality, and the aviation industry might need to rethink their strategy until these industries bounce back.

You may need to develop expertise in new areas until these industries are back in business. Why not redo your website in the meantime or complete that book draft or better still go for a course on social media or develop skillsets in new and allied areas?

Go for low hanging fruits

If you think hard, there will be businesses/companies/ publications which might be relatively easier to break-in. Go for them during this time of crisis when you need some confidence and momentum. It is important to believe that all is not lost, and these easy to get assignments will help you rebuild your confidence.

Get in touch with you past clients

It is a good idea to get in touch with your old clients and ask them if they would like to work again with you.

I am deeply motivated by this quote by Rahm Emanuel, an American politician and former Mayor of Chicago, “You never let a serious crisis go to waste. And what I mean by that it’s an opportunity to do things you thought could not be done before.” The COVID-19 crisis offers a massive opportunity for us, freelancers, to add resilience to our business.

PS: I sharing my pitching secrets, which have helped me grow my earnings by ten times in this course on How to Use Cold Pitching to Grow Your Business Many Times Over. More importantly, these techniques have helped me acquire a Forbes 50 company and an award-winning content agency as my clients. I share the process of writing a winning pitch and also share templates of the winning pitches and Letter of Introductions.

Why Freelance Writers Need a Website?

The other day a writer I frequently work with asked me if she needs a website to grow her profile as a freelancer. She started writing a year back and has only a few clips to showcase her work. Even so, I replied without any hesitation, yes, you do. The fact of the matter is that every writer, beginner or experienced, needs to have some online presence and a website is the best option. 

I haven’t come across a serious writer who doesn’t have his/her own website. The sooner you have an online presence, the better it is. Locking your name as the URL address before your namesake grabs it is the first reason I can think of, but there are several other reasons why you need to have a website:  

Whether you are just starting over or in the process of finishing your novel, prospective clients, publishers need to find out more about you. More often than not, a query letter or a letter of introduction might lead to the editor to look for your website to find our more before deciding to give you the go-ahead for the project. It just makes you look like a serious contender. searching you on social media platforms 

Showcase your writing 

A blog on your website is a perfect place for you to showcase your writing capability, especially if you are just getting started and don’t have many clips to show. You could be writing about anything, your recent vacation to the book review of the latest book you finished reading, the point is that it becomes a home for your writing and will play a crucial role in helping you stand out from the other writers. Of course, it is also an opportunity to showcase your knowledge about your niche, if you are planning to focus on one particular area. 

Build an email list  

A website helps you to build an email list that you can use to interact with your readers directly. You can send a newsletter and build a following and even come up with an online course. This is also important if you have a plan on being a published author sometime in the future. Your email list can play a crucial role in the marketing of that. Even if you plan to grow your business, the chances are that it will require some online presence. 

Get discovered 

Imagine the editor of your dream publication, or a client may find you if you have some online presence. Not too long back, the marketing director of a major telco got in touch with me. And guess how he found me. Through LinkedIn. After going through my profile, he wanted to see my work samples, and instead of sending me a note, he just went to my website and, after going through my work, sent me a note right away. It led to a $1000 retainer for more than a year. Let me be honest here. This is not a regular occurrence, but it does happen. 

If you get Search Engine Optimization (SEO) on your website, it helps in increasing your ranking on Google search engine that can potentially help you get new clients. Supposing you are one of the few travel writers in Indonesia and somebody is looking for one and searches travel writer + Indonesia and bingo, your name crops up, and if all the other boxes check out, you might get the assignment. 

Build Your Personal Brand

A website is the first step in building your personal brand, which you are sure to need at some point in your life. You can have a podcast or a YouTube channel, and you will need your own website to promote it. 

Establish Credibility 

You are just taken more seriously once you have your own website. There is no doubt about this. A potential client or the editor needs to trust you, and your online presence shows that you take your work and your profile as a writer very seriously. Your website is the first step in establishing credibility. Your portfolio and the testimonials, if any, will do the rest. 

In case you are still dilly-dallying, there are content platforms, like Contently, that allow you to showcase your work. For instance, my portfolio is available here.   

Static or Dynamic 

Once you have decided to go for a website, it is time to decide whether to go for a static website or a dynamic one. The primary difference between the two is that the static one is not regularly updated, and it doesn’t have a blog. For instance, my firm’s website, Deepworkz Media Services, is a static one while this one, www.gagandeepk.com, is dynamic and, as you can see, has a blog that is updated frequently. 

A static webpage serves the essential purpose of having some presence on the internet, but a dynamic website takes it a step further and offers many more functionalities, including changing the content, having a blog, and so on. Possibly you can start with a static website and then graduate to a dynamic one once you are sure about what kind of presence you want to have on the internet.  

Before you ask me about finances, let me say that it is not at all expensive to have your site. You can use WordPress or Blogspot to create a basic website. These platforms are very user-friendly, and you will be able to set it up in no time. I was using a WordPress free theme before I decided to go for a dynamic one about a year back. 

Here are a few tips to help you set up a website: 

  1. Try to get your name as a domain name. I tried to Gagandeep Kaur, but it was not available. It makes it easy for anybody trying to search you through a search engine. 
  2. Initially, try to go for the minimum number of pages. Some believe that the more the number of pages, the better the impact, but I feel that it just adds to the clutter. 
  3. The website should be clean and organized. It should make it easy for the editor or the client to access your portfolio or work samples. 
  4.  Go through the websites of the writers you admire to see how they do it. Don’t copy, but it should give you a fair idea of what to include and what to leave out. 
  5. Try to maintain the same tone throughout the website. 
  6. Don’t forget to include an email sign up or a subscriber page. That way, you can send regular updates, among other things. 

Don’t think too much. Make your writer’s website a priority to grow your profile and client base.

How To Focus During Uncertainty And Coronavirus

Uncertainty is the biggest reason why some people are reluctant to become a freelancer. But you can turn it in your favour.

As the entire humanity is holed up in houses to fight the Coronavirus outbreak, it is hard not to be affected by the general melancholy surrounding the planet. I work from home most of the days, and there are days when I don’t leave my apartment at all and don’t have a conversation with anyone the entire day. Now, all this seems unbearable, although there is no marked difference in my life as such. I seemed to be living in self-isolation for all practical purposes. So the change here is `forced’ isolation. In normal circumstances, it is my choice not to move out of my home, but now that choice is gone. It is a difficult time for sure. 

Freelancers typically handle uncertainty on a day-to-day basis. There is uncertainty about the market, the client, work, whether the client is going to make the payment on time, whether you will get new assignments in the coming month, whether you will meet your goal if the client will move towards the retainer model and so on. The list is endless. For many, this uncertainty is the biggest reason not to join the freelancing bandwagon and continue with the job that sucks. 

Focusing during uncertainty

Of course, it is different for everyone, but I find that I thrive in uncertain or difficult times. I did some of my best stories, and my freelancing journey really took off when I was going through a challenging and stressful time in my personal life. 

I find that I am able to work with more focus and clarity when I am under pressure. It is tough to explain, but the priorities become crystal clear when the going gets tough. I don’t procrastinate, which sometimes is my tendency, and I don’t spend hours and hours on social media. 

I am, in fact, in the zone where the maximum work gets done in the minimum time. This is similar to when I am working on a project I am passionate about, or when I have a pressing deadline. 

I try to work in a `zone’ by adopting these fairly common methods, that work for me:

  • Switching off time guzzlers like social media websites and mobile games. I once spent two hours playing Blockudoku without moving. I had shoulder pain by the end of it. But it can be dramatically different. I wrote a 1000-word blog post for a client in flat two hours for a client because I wanted to get back to Money Heist on Netflix. So, you decide how you want to use your obsession but ensure that these time guzzlers don’t rule your life. 
  • When I really want to focus on an assignment or a task, I will switch off everything that can derail me. I am known in my family to disconnect my landline and not check my email and WhatsApp for a few hours every day. It can be anything that affects your focus. For instance, I typically have several tabs open on my browser, but when I start writing, I close most of them and keep only a few (not more than four) relevant ones open. 
  • Multitask can be your enemy and friend, like most things. I do multitask, so I might be researching for a story, preparing information to be sent to my Chartered Accountant for tax filing, and reverting to a client at the same time. But I stop all this when I have to produce a stellar copy. I know from experience that real writing happens only with focus. 

I would advise you to make the best use of this time when you are forced to be at home. This is a perfect opportunity to open that unfinished novel draft or redo your website or any other project that you are putting off. I talk at length about how to manage your time effectively for maximum productivity in my course on Managing Business As A Freelancer. You can also download a free e-book on Eight Essential Qualities of High-Income Freelancers

Six-Figure Freelancing Is Not Easy. Are You Upto It?

Frequently, I come across blog posts or social media posts that say that it is impossible to earn six-figure (in USD) as annual revenue from freelancing writing business. To be honest, I myself believed it not too long back.

The persistent negativity in the freelancing world makes it easy to believe in this. The rates are constantly moving southwards; the competition is always increasing, making it tough to differentiate your services, and looking for a high-paying client is like looking for a needle in a haystack.

I also felt that my reality was different from the freelancers who earned big bucks. After all, I am based out of India, where it is easy to find writers for INR0.25 per word or even lower. Look at content mills and you will know that I am not bluffing. So, the odds seemed to be stacked against me.

Oddly enough, I didn’t believe it even when I was writing for international websites and prominent and reputed publications like Gulf News, Womens eNews, and The Guardian and was clearly earning more than other freelancers. My niche was very well defined and I had also started taking baby steps in drafting content for corporates. But no, I continued to think that I was not good enough for big-paying assignments.

So, what changed? My circumstances. Without going into details, suddenly, I was in a position where I had no option but to hustle and put in my `bestest’ to earn more. In this situation, I approached everything with the mindset to do whatever it takes.

I had to unlearn, change my approach towards freelancing and writing, and let go of my limiting beliefs about freelancing and of money itself. I didn’t have anyone to guide me, and I learned it the hard way by hit and trial until I honed my processes and, more importantly, mindset. I talk about some of the limiting beliefs in free e-books, Five Reasons Your Freelancing Growth Is Stuck and Eight Qualities of Successful Freelancers.

Now, I know that it is possible to earn $-Six-Figure and more annually from writing and freelancing. But no, it is not easy. And anybody who tells you that it is easy is not giving you the complete picture. I am not one of those writers who paint a rosy picture and tell you that you can enter the six-figure club by daydreaming or just by envisioning the goal.

I am being candid and possibly being politically incorrect by saying that it is not for everyone. Reaching the goal of $100,000 annual revenue from freelancing writing is not easy and calls for being extremely tough on yourself, saying goodbye to your comfort zone and complete overhauling of your mindset. Are you upto it?

Are you using research to stand out and earn better-paying writing assignments?

It is a fairly known and accepted fact that the number of freelancers and writers continues to rise exponentially. In this situation, it is crucial to stand out from the crowd and to demonstrate your expertise in every word that you dish out. Your writing should be stellar in all respect, and one way to do that is to thoroughly research everything that you are writing.

Coming from a journalistic background, it is an inherent part of my writing process. To be honest, I don’t know any other way of copywriting. However, feedback from my clients or of my agency, Deepworkz Media Services, shows that this has become my differentiating factor. It is one of the key reasons that we work with industry leaders in the technology and personal finance domain.

Organizations who want a comprehensive article/blog/whitepaper do not shy away from paying extra for it because it not only positions them as a thought leader and continues to generate value for a long time. Further, it has a much better chance of being recommended and shared on social media platforms.

Anybody can adopt the journalistic method of researching to take your writing to the next level and to get your dream clients. Here are a few things to keep in mind while researching and writing:

Five W’s and One H

Every journalist knows that the copy has to answer all the questions that a reader might have. The way to ensure that is to include the answers to the five Ws (Who, What, When, Where and Why) and one H (How) in the article. This technique is used by the journalists to interview, research and ultimately to write the story.

In my experience, the content writers tend to focus on including Search Engine Optimization (SEO) keywords and overlook the fact that the article or write-up needs to go beyond the SEO to deliver value to the reader. That is possible only if we are not short-sighted by SEO words and provide a complete article which answers all the questions that a reader might have.

It is easy to structure the research on the topic with these questions. This way it ensures that you provide cover the topic from all angles and provide a comprehensive view.

However, more than anything else, the five W’s and one H help in generating ideas and also in structuring the article. Once you have done the research and have all the required information, it is important to structure it well. I discuss this at length in my forthcoming course on Using Journalistic Principles to Power-Up Your Writing.

So focus your research on the topic by finding answers to each of these questions. But how do you research?

Well, Google and other search engines are key to researching and helping us find the relevant answers. Here are a few ways to ensure that you deliver a well-researched article, which will make your client come back to hire you again and again:

Search Engines: Google is your best friend while researching, but it can be your worst enemy as well. It is easy to be overwhelmed by the sheer amount of information available on the search engine, and sometimes, one might even lose track of the original search.

Research is a crucial part of writing but you should know when to stop. You will need to decide when you have enough information to stop researching and start writing.

Ensuring credibility: Before you decide to use the information, ensure that it is from a credible and reliable source. As far as possible, try to opt for Government sources for info, which are accepted as the most credible sources of information. However, it is not always possible, and there might not be any Government data on your topic. In that case, go for third-party research from reliable sources. What third-party means is that a particular piece of research is not sponsored by one of the affected parties. For instance, a study on data speeds, if conducted by a telecom service provider, is likely to be biased in their favor.

Though it goes without saying, Wikipedia is not a credible source of information. And yes, social media platforms are also not to be trusted unless and until they are giving information from prominent Government sources or from prominent and reputed publications.

One can use the information available on reliable journals like the New York Times, Forbes, Fortune, The Washington Post, The Financial Times and The Guardian, among others as a source of your research.

Identifying Experts: As part of your research, you might need to identify the experts who might have written on that topic or might be involved in researching it. With a plethora of content on virtually everything available on the internet today, it is tough to find out the genuine experts.

 Here I would like to mention Google Scholar, which is a good tool for a writer. It gets you quality content from journals and might help you in discovering genuine subject-matter experts. Once you are sure of experts, you can also Google them to find out more relevant information related to your topic. Here at this point, you might be required to interview the expert but this depends on the scope of the content piece that you are working on. I am working on a detailed piece on interviewing to gather information and adding to your research.

In the end, I would like to highlight that most of the well-paid writing assignments demand thorough research. Even otherwise, research is an integral and crucial part of the writing process. Right from identifying the topic to write on, sending well-researched query letters and pitching blog ideas, developing research skills is a prerequisite to help you stand out from your peers and more importantly, to get better-paying assignments.

What No One Tells You About Freelancing

What no one tells you about freelancing is that sooner or later, you will question your decision to become a freelancer, and worse, you may even want to give it up. I know, I know it doesn’t gel with the glorious picture of being on your own you have in your mind. But it is a hard fact of freelancing life.

It is easy to see why this happens. As a freelancer, you will be working on multiple things at the same time. For instance, any given day, I would be working on several things, including:

  1. Pitching
  2. Invoicing
  3. Follow-ups
  4. Documentation
  5. Calls with my clients
  6. Researching for new clients, blogs, writing assignment
  7. [Actual] Writing
  8. Working on my blog
  9. Regular newsletter
  10. Looking for new clients/work/ opportunities

As you can see, there is a lot on my plate. And this doesn’t include tasks like banking, paying freelancers, investments, and so on, that I need to do regularly. In the last month, I can’t recall a single day when I have finished everything I had on my to-do list. It is overwhelming, and throwing in your towel can be very tempting.

While almost anyone can suffer from burnout, freelancers, especially solopreneurs, are more affected by it because most of the time, we are trying to do everything themselves. There is no defined job role for us. More often than not, we are everything from peon to the CEO of the company.

The thing about burnouts is that you don’t realize until it starts impacting your professional and personal life. I never thought a burnout would hit me because I loved what I did. But it did happen. As freelancers, we tend to take up more than what we can do and combine that with the general tendency of not offloading the non-core work, and it is a perfect recipe for deep exhaustion. 

Most freelancers are reluctant to talk about it because it might impact their business, but there is no denying the elephant in the room. There will be days when you feel that you are close to losing your sanity; when there will be so much work to do that you will not know where to start, and you will wonder whether you will ever be able to get up from your workstation.

At one time, I was so stressed and exhausted that I wasn’t able to sleep at all for two nights. Burnout can make you miss deadlines and make you resent the work that you otherwise love doing. Don’t ever reach this stage!!

After five years of freelancing, I can recognize the signs of burnout very early on and try to nip it before it starts impacting my business or, worse, reputation. 

Here are a few ways I have adopted to avoid burnout:

  1. Collaborate with other freelancers: This is my favorite strategy. Take that day off for no reason, but just because you feel like it. I work with a few trusted freelancers and outsource work to them when I feel like taking a break. Of course, it works the other way around also with my friends offloading the job to me when they need downtime. This model is a combination of collaboration and outsourcing and works really well for me. 
  2. Take that vacation: The biggest problem faced by freelancers is how to go for that vacation without impacting your work. Thanks to technology, your clients can get in touch with you any time of the day or night. You need downtime when you don’t need to check your email. Over the last five years, I am aware of the lean periods every year and make use of these to go on a vacation. Besides, I make outsourcing a regular practice, so I am easily able to go without a vacation or sick leave, disrupting my work.
  3. Eat proper food and take regular breaks every day: Think before you go for that 20th cup of coffee to keep awake to finish off the assignment. It doesn’t make sense to sacrifice your health to meet realistic deadlines. Once in a while, it is fine to take up a rush assignment, but be aware that regular practice of this will be at the cost of your wellbeing.
  4. Prioritise: I mentioned that never-ending to-do list earlier. The trick to not being overwhelmed by the long list is to prioritize and decide the tasks which cannot be postponed and absolutely need to be completed on that particular day.
  5. Share your struggle: Be a part of a community and share your struggle. You will realize that you are not alone and there are others who face this regularly. This itself is comforting.

Lastly, stop feeling guilty about taking a downtime. In fact, make it a part of your calendar. Self-care is extremely crucial for your wellbeing and also for the overall growth of your business. You ignore it at your own peril. 

I talk at length about how self-care impacts you and your health in this free e-book, Five Reasons Your Freelancing Growth is Stuck. Hope it helps you address the burnout issue to be your exceptional self.

Three Reasons Why It is Important To Celebrate Milestones In Freelancing

As freelancers or managers of our small businesses, we are usually guilty of overworking, and typically, we are also averse to taking a break. Whether it is completing 100 blogs for your first clients, acquiring first retainer client, or reaching an income of $100,000 for the first time, the goals need to be acknowledged.

Believe you me, you are sure to burn out if you don’t enjoy the journey and find time to celebrate the milestones. Once in a while, you need to pat yourself on the back and acknowledge the distance you have covered. The first step is, of course, to set up a goal and decide the milestones.

Celebrating milestones is especially relevant for freelancers since there is no promotion or no boss to acknowledge your efforts.  

Here are a few reasons why it makes sense to celebrate the milestones:

  1. Keeps you motivated: Every time you reach a landmark, your achievement energizes you, and that motivates you to work harder for the next goal. 
  2. Helps you in practicing gratitude: you automatically practice gratitude when you appreciate how far you have come. And it is a general wisdom that we attract abundance when we are grateful for our accomplishments.
  3. Puts your journey in perspective: celebrating the milestone is like stopping for a moment to gather yourself for the next haul. It gives you a chance to look back, appreciate the distance you have traveled, and to pick yourself before you start the journey towards the next goal. This is also the time to introspect how to reach the next milestone.

I make it a point to do something nice for myself every time I reach a pre-decided goal. I bought a beautiful watch for myself when I hit the income goal at the end of the first year of operations of my firm, Deepworkz Media Services. 

Celebrating milestones is a significant part of changing your mindset and changing your overall outlook regarding your business. So next time you reach a target, acknowledge it. Go for that dream vacation, buy that coveted piece of jewelry, or invest in skilling to prepare yourself for the next part of the professional journey. 

#Growthhack 1: Set Up Effective Goals For Your Freelance Business

When I started freelancing about five years back, I generally went with the flow. I didn’t bother much about goal setting…I used to pitch randomly without any focus, get work from online jobs, and that was that. But my income remained more or less static. If there is a single factor responsible for my growth over the last two-three years, it is goal setting. It really is the game-changer.  

As a freelancer, you don’t have a boss to decide Key Result Areas, so unless and until you set goals, you will be moving without any clear direction. It is much like running about like a headless chicken. In effect, goal setting allows you to set KRAs for both your own professional growth and give direction to your business.

Goals help you prioritize, so you work on the things that are really important for you and your business. It also makes you more accountable and keeps you motivated to achieve more. 

Goal setting is different from wishful thinking. It is different from dreaming of having a million dollars in your bank account or deciding on something vague like, `I want to be happy.’ 

Follow the process given below to set goals that actually enable you to achieve your potential. Here’s how to do it: 

Think of your ideal life

Take a step back and do a critical analysis of your professional life and business. Think of your perfect life. Why did you start freelancing in the first place? Are you meeting those objectives? It may sound basic, but it is not. You might have started freelancing to spend more time with your kids, or you left your job to write a book. Sometimes we are so busy acquiring new clients or churning work for our clients that we lose track of why we started in the first place. 

This step helps you envision your ideal life and will help you decide your short term and long-term goals. 

What should an ideal goal look like? 

An ideal goal is specific, realistic, and comes with a clear timeline. So, saying something vague like `I want to write a book in the future’ is not good enough. On the other hand, `I want to finish writing my first non-fiction book in the next two years,” gives you a clear action plan. You must try to be as specific as possible. 

Your goal also needs to be realistic. If you are making $500 per month, it is unrealistic to set a goal of making $20,000 in the coming month. You will eventually reach there, but right now, setting a goal of $1000 or even $1600 might be more realistic. 

Further, a goal should push you out of your comfort zone. This might sound contrary to the previous point of being realistic, but it really is not. You can be practical and still be out of your comfort zone. A goal should challenge you to achieve more; it should make you rethink your strategies, reskill to get more business, or generally be a little more aggressive for growth than you already are. 

Balance Long-term and short-term goal 

Usually, our goals are linked to income, acquiring new skill sets, getting new clients, and so on. Long term goals give us a perspective of where we want to be over a period of time. This also helps us to form short term goals to help us reach our long-term goal. 

My long term goal is to write a non-fiction research-based book over the next two years. It is specific, realistic, has a timeframe, and also puts me out of a comfort zone since I have never done anything like that. At the same time, I have short-term yearly income goals and also about the skills I want to develop this year in keeping with the market requirement. 

I talk about the process of setting a goal in detail in my course, Managing Business of Freelancing.  From setting a goal to managing your sales funnel, it is easily the most exhaustive course you will find on the successful and effective management of your freelancing business. I share insights and learnings to empower you to spend minimal time on mundane tasks and to focus on areas that will grow your business.