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Asus: The `Zenfone’ Factor

The Zenfone series has made ASUS as one of the leading faces in the Indian budget smartphone segment.  The Taiwan based company is giving a serious competition to players such as Motorola, Nokia and Samsung because of its power packed offerings albeit at a lower cost.

The Zenfone 2 Laser ZE550KL is one of the most exciting Smartphones launched by the company during the last few months. The LTE Smartphone is packed with a 13 mega pixel rear camera of f/2.0 aperture along with 5P large lense and a dual LED real tone flash. The 13MP camera offers superior quality images which are quite vibrant. A user can select options such as Panorama, Laser auto-focus, Pixel master backlight mode (super HDR), slow shutter and touch to focus while clicking photographs.

The display is crystal clear and the battery backup lasts up to 2 days with normal usage — which is surprisingly good considering the low price of the smartphone. The smartphone is powered by a 3,000mAh li-po non-removable battery. Powered by the Qualcomm Snapdragon 410 processor, the phone offers great connectivity and power for day to day mobile tasks.

Thanks to company’s Glove Touch technology, the responses to every touch, swipe and gesture are incredible even if one browse when wearing gloves.

The ZenFone 2 Laser’s laser beam measures distances at lightning speed – and that means near-instant focus as fast as 0.03 seconds, especially in dim light conditions. The laser auto-focus even accelerates close-ups photography, compensating for the extra distance created by the lens receding during framing. So that makes it quite a steal for a selfie enthusiastic.

The 5’5 inch 720p screen device comes equipped with 16GB inbuilt memory variant which can be expanded up to 128 GB. The speaker quality is pretty decent and a match to the offerings of Motorola’s Moto G devices.

For those who are constantly worried about drop-damage of the device, the smartphone is protected by Corning Gorilla Glass 4 which boosts the strength of the device significantly.
All in all, its a great device for those who are looking at a budget Smartphone with great performance. The sturdy device comes at a price tag of Rs 9,999 (5.5 inch/2 GB RAM/16 GB storage/Quad core)  and Rs 13,999 (5.5 inch/3 GB RAM/16 GB Storage/Octa-core)

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